Mobile marketing is the new online frontier. Google has committed to mobile ahead of desktop applications as the future of marketing. The mobile ad space is still cheap in relation to Adwords prices and the reach of the mobile advertiser is very targeted.
SMS marketing or text message marketing has become quite popular in Canada due to high open rates. Instead of a low open rate for emails, over 92% of text messages are opened.
The holy grail of marketing is to market to a customer where and when they need your product or service. With the new smart phones offering a wide variety of apps, an advertiser can geo-target advertising to a customer when they are in the vicinity of the offline store.
New services such as Foursquare in the States are offering check-in bonusses for loyal customers of a local business with the most loyal customer being promoted to online Mayor.
By combining a game element with local search and mobile marketing, targeted advertising just got a lot more interesting for primarily offline businesses.
Webmad Internet Marketing and Design builds mobile websites and connects offline businesses with online targeted traffic.
Great Blog. Most of the people find a great business in affiliate marketing and vouch for the fact that this is really a life changing experience for them.
ReplyDeleteAffiliate marketing