Ontario Business Marketing for 2011

Happy New Year to Ontarians in Canada!
Have had some questions over the holidays about the best way to position small and
medium sized businesses in Ontario, Canada for the New Year, so here are some tips.

The internet is made up of billions of files, so the first order of business is creating user friendly, informative content that the Google Gods may smile upon.
Now in theory, that is all you would have to do in a perfect world and omnipotent Google will find your needle in the proverbial haystack and serve it up to potential clients.

The problem is that it is not a perfect world, your clients are not only on Google but on social media, web 2.0 properties, online directories, news sites, blogs, video sharing sites, podcast sites and on mobile devices, ipads, laptops and more.

So where do you engage your potential customers? Everywhere they are! That sounds like a monumental undertaking, and that is why there are quality online marketing services such as Webmad Internet Marketing and Design of Oakville, Ontario to help focus your business' online presence. Give your company the gift of "Online Presents" in the New Year 2011 by reaching out to more customers and clients.

The Yellow Pages have been dead for years now. Most people in Canada under the age of 25 have never even opened a phone book. The phone book is now what many will find in the Spring under a snowdrift in a corner by the front door once the snow melts. In fact many directories are no longer being distributed at all.

You can either spray and pray by throwing thousands of marketing dollars at newspaper, radio and magazine ads, or you can have the internet working to promote your business 24/7.

The most important distinction I have raised over the holidays with colleagues and friends, is that many businesses feel they have to have a website because everyone else does. They still treat their website as an online catalog or brochure instead of a living and breathing lead generation tool to help grow their business. Those few that realize the difference and do something about it will rise to the top to the detriment of their competitors who are still locked into 3 year ago thinking (which is eons in the lifepan of the internet).

Keep in mind that even the second largest search engine in the world: Youtube, was only born 5 years ago and even more recently acquired by Google.

So here is to a successful and prosperous 2011!

Webmad Internet Marketing and Design
info@webmad.ca