Selling by Demand

One of main problems marketers face when selling a product or service is that the marketing industry is obsessed with “what’s new”. What is the cutting edge marketing technique for 2011?

This fast-paced, wall-street style, high-tech “online alchemy” absorbed by the collective marketer audience of beginners & wannabe millionaires to discover his or her “secret” is the supposed holy grail of online marketing.

As marketers lineup for Facebook Ads, Twitter audiences, iPhone Apps (or the latest social media crze) putting tried and true marketing methods on the shelf. Online marketers that actual peddle information are making money from the clueless hordes over and over again while leaving the real effective techniques by the wayside.

Now more than ever, the fact is that those that understand the fundamentals of online marketing, keyword research and actually working the lead generation program across a multitude of platforms without all of their marketing eggs in one basket are getting the best results.

People have a subliminal aversion to SIMPLE TRUTH. They either want to justify their lack of results with an acceptable excuse (“I don’t have the latest gizmo method…”), or they want to believe it’s more complicated than it really is – so that they can “secretly” never complete anything lest they potentially face failure.

According to a leading online marketer:
"People secretly want the thrill of the hunt over and above the spoils of the catch. For the majority of people in this industry, the thrill of discovery and embarking on a journey (with some “new” method) is infinitely MORE enticing than putting on some proverbial overalls and hammering out some results with really basic methods – methods that have always worked and always will.

The Market Serves Demand. And our market contains an audience with an aversion to simplicity and an insatiable desire for the “new” and the “exciting”. That’s what gets ordered. So therefore – that’s what’s on the menu. Therefore…

The PRIMARY News Topics, Discussions and Points of Interest in our Industry Always Focus on “What’s New” and “What’s Hot”. It’s just like the regular media. People don’t buy “fluff” headlines – regardless of the reality. And even though most North Americans have a better chance of getting struck by lightning whilst being attacked by Shark than they do compared to being the victim of “terrorism” – the news must deliver what is interesting. What’s… “new”.

And so the cycle continues. Indefinitely."

The key to successful marketing is to understand what people want and then serving it up in a way that they can consume the information they need along with a powerful call to action.

Here is to a great 2011 and thriving business!

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