SEO is becoming more needed for local Canadian businesses in order to maximize leads from the internet. Search engine optimization can mean different things to different people.
Web designers may think that changing a few metatags might do the trick. SEO experts may focus more on the on-page factors vs. off-page optimization.
In an ever increasing minefield of duplicate content issues, Google slaps and penalties, sites being deranked "willy nilly" based on an algorithm that is constantly being tweaked. One cranky day Google wakes up and issues one way blame for things that may or may not really be happening with your site.
Just recently we received notifications from Google about 2 of our websites having possibly been the victims of phishing attacks. After reassuring that our servers were indeed secure, it turns out it was enough for some random person to include the domain name plus /~otherdomain after it in order to fool Google into thinking our site may be a source of malicious code.
So it goes to show no matter how sophisticated the Google machine becomes, it still makes plenty of incorrect accusations and mistakes. Not being a 2-way communication experience, it can frustrate webmasters or business owners who do not have the time to constantly monitor the comings and goings of Google tweaks.
That is why it is important to have a local web SEO expert on your side 24/7.
Webmad provides internet marketing, lead generation and SEO Oakville, SEO Toronto web services in Canada.