Saturday, September 25, 2010

Marketing Toronto

Marketing in Toronto Ontario Canada



Smart business owners of both small and medium sized businesses in the Greater Toronto Area realize they need to fill the company coffers with more income by attracting new clients and maintaining existing clients.

Sure the 20-80 rule says to focus on the 20% of your clients that are bringing in 80%of your business. The problem with hiring freezes and limited employees is that there are only so many productive hours a day to achieve sales goals and other goals for the company.

The answer is that you need to be able to do ALL of it; maintain existing important clients and keep them happy plus constantly receive new business to maintain the growth track. Using up most of the companies resources to maintain business is not good enough as inevitably, things change over time and relying on the same business partners over time at the exclusion of new business will lead to a companies eventual demise.

Instead companies understand they need to constantly be receiving new clients into their sales funnel. The most efficient and economical sales funnel available today is using the power of the internet. Between email marketing and list building, social media presence and conversation monitoring, website marketing and promotion, organic and paid search options to attract new clients and a host of other online activities companies should be engaged in, it really pays to use the full time services of a company that specializes in online marketing and lead generation.

Jobs are available in the Toronto area online as well. Even Craigslist Toronto and other online classified sites have some postings that may be of interest.

Keep you company growing by increasing your activities online during the gold rush of online marketing opportunities.

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