Google Instant is the new feature just rolled out today that produces search queries in real time. It even tries to guess what you are searching for before you complete your query. The idea is to save the searcher time so they do not even need to hit the enter key.
Adwords advertisers get counted an imprint if the query stays on the page for more than 3 seconds. The new algorithm changes are intended to save a searcher about 5 seconds per search and allow for narrowing in on search terms instead of retyping them.
Only time will tell both the SEO-search engine optimization effects as well as the search habits of searchers, but with Facebook becoming more and more popular for businesses and also as an alternative advertising platform to Google Adwords, Google is not resting but continuously turning their knobs and dials to try to produce the next - best search experience.
Currently you have to be logged in to your Google account to experience Google Instant search. Then just start typing a search query and watch the suggestions fill up the search results page as you type.
Webmad is an Oakville, Ontario internet marketing specialist staying on top of search trends and helping local businesses maximize their online presence.
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