To SEO or Not to SEO Toronto, That is the Question!

Do you SEO your website?

Let us take a closer look at what SEO means. Search Engine Optimization is but a small part of online promotion, but it is misunderstood by many including so called SEO experts, web designers and business owners.

Sometimes, such as with the autotrader websites and other cookie cutter, company built websites, the one for all approach usually leads to mediocre results. Some of these services are extremely expensive but they have a monopoly on their full range of advertising, so by forcing companies to commit to one part of the business, they bring results in another. Don't get me wrong, having something like this is better than not having anything at all, but we are talking about Optimization.

An optimized website has all of their on-page factors in order. Having looked over some of the cookie cutter service companies, their code is lacking when it comes to meeting the current standards as set forth by w3.org, and also the on-page code does not even validate. There are many factors that contribute to search engine rankings including page loading speed, errors, duplicate tags and content across pages and more.

Not using the best possible site structure and layout for your site already does not give you a maximum leg up when it comes to outranking the competition. Luckily for some, many competitors are asleep at the internet switch as well. But once they wake up, or as algorithms continue to change, a poorly optimized website will easily be outperformed by an optimized one.

So understanding the factors that go into search engine optimization first will help pinpoint those areas of a website that need further attention in order to make the off-page promotion factors more effective.

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